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	<title>Ambient Advertising</title>
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	<link>http://ambientadvertising.wordpress.com</link>
	<description>...Because Ambient Advertising Deserves...</description>
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		<title>Ambient Advertising</title>
		<link>http://ambientadvertising.wordpress.com</link>
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		<item>
		<title>109- La Morbidezza si vede se è Ariel.</title>
		<link>http://ambientadvertising.wordpress.com/2009/11/02/109-la-morbidezza-si-vede-se-e-ariel/</link>
		<comments>http://ambientadvertising.wordpress.com/2009/11/02/109-la-morbidezza-si-vede-se-e-ariel/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 21:02:52 +0000</pubDate>
		<dc:creator>ambientadvertising</dc:creator>
				<category><![CDATA[AmbientAdvertising]]></category>
		<category><![CDATA[ambient advertising]]></category>
		<category><![CDATA[Ariel Super Soft]]></category>
		<category><![CDATA[detersivo]]></category>

		<guid isPermaLink="false">http://ambientadvertising.wordpress.com/?p=697</guid>
		<description><![CDATA[Un billboard che mostra a primo colpo gli effettivi benefici di un prodotto: Ariel Super Soft. L&#8217;immagine si commenta da sè!
&#160;



 Tagged: ambient advertising, Ariel Super Soft, detersivo      <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ambientadvertising.wordpress.com&blog=7090920&post=697&subd=ambientadvertising&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">ariel</media:title>
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	</item>
		<item>
		<title>108- La bestia sei tu. Non lui.</title>
		<link>http://ambientadvertising.wordpress.com/2009/06/11/108-la-bestia-sei-tu-non-lui/</link>
		<comments>http://ambientadvertising.wordpress.com/2009/06/11/108-la-bestia-sei-tu-non-lui/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 12:27:15 +0000</pubDate>
		<dc:creator>ambientadvertising</dc:creator>
				<category><![CDATA[campagna sociale]]></category>
		<category><![CDATA[ambient advertising]]></category>
		<category><![CDATA[Cape Town]]></category>
		<category><![CDATA[protezione animali]]></category>
		<category><![CDATA[protezione squali]]></category>
		<category><![CDATA[Saatchi & Saatchi]]></category>
		<category><![CDATA[South Africa]]></category>

		<guid isPermaLink="false">http://ambientadvertising.wordpress.com/?p=684</guid>
		<description><![CDATA[Ecco l&#8217;ennesima campagna sociale attuata con un&#8217;azione di ambient. L&#8217;ambientazione è un acquario e il messaggio che si vuole lanciare è molto chiaro:
I predatori non sono gli squali ma gli uomini!
Infatti 100 milioni di squali vengono uccisi ogni anno dagli esseri umani. In confronto, solo 4 persone sono attaccate. Questo fa nascere la domanda: chi [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ambientadvertising.wordpress.com&blog=7090920&post=684&subd=ambientadvertising&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">ambientadvertising</media:title>
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			<media:title type="html">Immagine 1</media:title>
		</media:content>

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			<media:title type="html">Immagine 2</media:title>
		</media:content>

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			<media:title type="html">Immagine 3</media:title>
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		<item>
		<title>107- Ambient al Cinema: Magnum e M&amp;M&#8217;s.</title>
		<link>http://ambientadvertising.wordpress.com/2009/06/03/107-ambient-al-cinema-magnum-e-mms/</link>
		<comments>http://ambientadvertising.wordpress.com/2009/06/03/107-ambient-al-cinema-magnum-e-mms/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 11:05:39 +0000</pubDate>
		<dc:creator>ambientadvertising</dc:creator>
				<category><![CDATA[food]]></category>
		<category><![CDATA[algida magnum]]></category>
		<category><![CDATA[ambient advertising]]></category>
		<category><![CDATA[ambient marketing]]></category>
		<category><![CDATA[cinema]]></category>
		<category><![CDATA[confetti m&m's]]></category>
		<category><![CDATA[gelato]]></category>
		<category><![CDATA[M&M's]]></category>
		<category><![CDATA[magnum]]></category>

		<guid isPermaLink="false">http://ambientadvertising.wordpress.com/?p=679</guid>
		<description><![CDATA[Ecco a confronto due esempi di ambient advertising che usano un&#8217;idea simile e a mio parere molto efficace. L&#8217;ambientazione?Il cinema.
..in questo modo è stato portato il brand tra le platee del cinema Kinoplex do Itaim, regalando agli spettatori un ambient multicolore.
..in questo caso, invece, a Poznan (in Polonia) gli  spettatori hanno potuto gustare prima della [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ambientadvertising.wordpress.com&blog=7090920&post=679&subd=ambientadvertising&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://ambientadvertising.wordpress.com/2009/06/03/107-ambient-al-cinema-magnum-e-mms/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">ambientadvertising</media:title>
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		<media:content url="http://www.bloguerrilla.it/wp-content/mm.jpg" medium="image" />

		<media:content url="http://ambientadvertising.files.wordpress.com/2009/06/magnum2.jpg" medium="image">
			<media:title type="html">magnum2</media:title>
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	</item>
		<item>
		<title>106: Mentalgassi: l&#8217;arte nell&#8217;ambiente urbano.</title>
		<link>http://ambientadvertising.wordpress.com/2009/06/02/106-mentalgassi-larte-nellambiente-urbano/</link>
		<comments>http://ambientadvertising.wordpress.com/2009/06/02/106-mentalgassi-larte-nellambiente-urbano/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 09:11:13 +0000</pubDate>
		<dc:creator>ambientadvertising</dc:creator>
				<category><![CDATA[mix]]></category>
		<category><![CDATA[ambient]]></category>
		<category><![CDATA[ambient art]]></category>
		<category><![CDATA[ambiente]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[arte]]></category>
		<category><![CDATA[mentaglassi]]></category>

		<guid isPermaLink="false">http://ambientadvertising.wordpress.com/?p=669</guid>
		<description><![CDATA[Mentalgassi è un&#8217;arte collettiva di strada sviluppatasi in Germania, che copre gli oggetti urbani con delle incollando su di essi delle foto con &#8220;wheatpastes&#8221; (&#8230;un liquido adesivo usato fin dai tempi antichi per le varie arti e mestieri come il libro vincolante, decoupage, collage e cartapesta.). Ecco alcuni esempi di quest&#8217;arte:







 Tagged: ambient, ambient art, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ambientadvertising.wordpress.com&blog=7090920&post=669&subd=ambientadvertising&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://ambientadvertising.wordpress.com/2009/06/02/106-mentalgassi-larte-nellambiente-urbano/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">ambientadvertising</media:title>
		</media:content>

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			<media:title type="html">02_small</media:title>
		</media:content>

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			<media:title type="html">Cont-gr_hinten</media:title>
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		<media:content url="http://ambientadvertising.files.wordpress.com/2009/06/1.jpg" medium="image">
			<media:title type="html">1</media:title>
		</media:content>

		<media:content url="http://ambientadvertising.files.wordpress.com/2009/06/cont-gr_vorne.jpg" medium="image">
			<media:title type="html">Cont-gr_vorne</media:title>
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			<media:title type="html">flip_the_bird</media:title>
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	</item>
		<item>
		<title>105- Vaude: per le condizioni più estreme.</title>
		<link>http://ambientadvertising.wordpress.com/2009/05/29/105-vaude-per-le-condizioni-piu-estreme/</link>
		<comments>http://ambientadvertising.wordpress.com/2009/05/29/105-vaude-per-le-condizioni-piu-estreme/#comments</comments>
		<pubDate>Fri, 29 May 2009 19:47:59 +0000</pubDate>
		<dc:creator>ambientadvertising</dc:creator>
				<category><![CDATA[mix]]></category>
		<category><![CDATA[ambient advertising]]></category>
		<category><![CDATA[ambient marketing]]></category>
		<category><![CDATA[condizioni estreme]]></category>
		<category><![CDATA[extreme conditions]]></category>
		<category><![CDATA[vadue]]></category>

		<guid isPermaLink="false">http://ambientadvertising.wordpress.com/?p=661</guid>
		<description><![CDATA[Il marchio VAUDE è noto per la vendita di attrezzi e abbigliamento (scarpe, zaini, tende, sacchi a pelo, borse e accessori, moschettoni, ramponi, picconi, imbracature, corde, caschi), insomma tutto l&#8217;equipaggiamento per condizione estreme.
Un adesivo installato sull&#8217;ala di alcuni aerei ha espresso al meglio il concetto che sta alla base del marchio. Guadate:

Il testo completa tutto:
 [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ambientadvertising.wordpress.com&blog=7090920&post=661&subd=ambientadvertising&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://ambientadvertising.wordpress.com/2009/05/29/105-vaude-per-le-condizioni-piu-estreme/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">ambientadvertising</media:title>
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			<media:title type="html">VaudeExtremeConditions</media:title>
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	</item>
		<item>
		<title>104- Tide: carichi di speranza.</title>
		<link>http://ambientadvertising.wordpress.com/2009/05/27/104-tidecarichi-di-speranza/</link>
		<comments>http://ambientadvertising.wordpress.com/2009/05/27/104-tidecarichi-di-speranza/#comments</comments>
		<pubDate>Wed, 27 May 2009 13:28:19 +0000</pubDate>
		<dc:creator>ambientadvertising</dc:creator>
				<category><![CDATA[campagna sociale]]></category>
		<category><![CDATA[ambient advertising]]></category>
		<category><![CDATA[asciugatrice]]></category>
		<category><![CDATA[hope]]></category>
		<category><![CDATA[lavatrice]]></category>
		<category><![CDATA[speranza]]></category>
		<category><![CDATA[tide]]></category>

		<guid isPermaLink="false">http://ambientadvertising.wordpress.com/?p=652</guid>
		<description><![CDATA[Il programma Tide &#8211; Carichi di speranza- è un programma ben realizzato per aiutare chi ha bisogno. Tale programma implica una lavanderia mobile che raggiunge le zone colpite da incendi, uragani e altri disastri.
Il CleanStart Truck è dotato di 32 lavatrici e asciugatrici ad alta efficienza che hanno la capacità di fare più di 300 [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ambientadvertising.wordpress.com&blog=7090920&post=652&subd=ambientadvertising&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">ambientadvertising</media:title>
		</media:content>

		<media:content url="http://ambientadvertising.files.wordpress.com/2009/05/tribe2.jpg?w=300" medium="image">
			<media:title type="html">tribe2</media:title>
		</media:content>

		<media:content url="http://ambientadvertising.files.wordpress.com/2009/05/tride-1.jpg" medium="image">
			<media:title type="html">tride-1</media:title>
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	</item>
		<item>
		<title>103- Pandemia: non c&#8217;è bisogno di baciarsi per dimostrare l&#8217;affetto.</title>
		<link>http://ambientadvertising.wordpress.com/2009/05/23/103-pandemia-non-ce-bisogno-di-baciarsi-per-dimostrare-laffetto/</link>
		<comments>http://ambientadvertising.wordpress.com/2009/05/23/103-pandemia-non-ce-bisogno-di-baciarsi-per-dimostrare-laffetto/#comments</comments>
		<pubDate>Sat, 23 May 2009 19:15:00 +0000</pubDate>
		<dc:creator>ambientadvertising</dc:creator>
				<category><![CDATA[campagna sociale]]></category>
		<category><![CDATA[ambient advertising]]></category>
		<category><![CDATA[bacio]]></category>
		<category><![CDATA[facemasks]]></category>
		<category><![CDATA[kiss]]></category>
		<category><![CDATA[mascherine]]></category>
		<category><![CDATA[pandemia]]></category>
		<category><![CDATA[prevenzione]]></category>

		<guid isPermaLink="false">http://ambientadvertising.wordpress.com/?p=647</guid>
		<description><![CDATA[Quando l&#8217;Organizzazione Mondiale della Sanità ha segnalato l&#8217;aumento da 4 a 5 del livello di  emergenza riguardo la pandemia (un’epidemia determinata dalla rapida diffusione di una infezione in più aree del mondo, con un elevato numero di casi gravi appartenenti a tutti i gruppi di età e una mortalità elevata), è stato necessario dire alle [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ambientadvertising.wordpress.com&blog=7090920&post=647&subd=ambientadvertising&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://ambientadvertising.wordpress.com/2009/05/23/103-pandemia-non-ce-bisogno-di-baciarsi-per-dimostrare-laffetto/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">ambientadvertising</media:title>
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		<media:content url="http://ambientadvertising.files.wordpress.com/2009/05/immagine-12.png?w=300" medium="image">
			<media:title type="html">Immagine 1</media:title>
		</media:content>

		<media:content url="http://ambientadvertising.files.wordpress.com/2009/05/immagine-2.png?w=300" medium="image">
			<media:title type="html">Immagine 2</media:title>
		</media:content>
	</item>
		<item>
		<title>102 Mercedes Sprinter&#8230;scopri la VERA grandezza.</title>
		<link>http://ambientadvertising.wordpress.com/2009/05/22/102-mercedes-sprinter-scopri-la-vera-grandezza/</link>
		<comments>http://ambientadvertising.wordpress.com/2009/05/22/102-mercedes-sprinter-scopri-la-vera-grandezza/#comments</comments>
		<pubDate>Fri, 22 May 2009 16:18:08 +0000</pubDate>
		<dc:creator>ambientadvertising</dc:creator>
				<category><![CDATA[auto]]></category>
		<category><![CDATA[ambient advertising]]></category>
		<category><![CDATA[ambient marketing]]></category>
		<category><![CDATA[capacità]]></category>
		<category><![CDATA[mercedes]]></category>
		<category><![CDATA[sprinter]]></category>

		<guid isPermaLink="false">http://ambientadvertising.wordpress.com/?p=634</guid>
		<description><![CDATA[L&#8217; obiettivo di quest&#8217;ambient era quello di suscitare interesse per la Mercedes Sprinter e rendere il furgone come una categoria a sé.
Cosa poteva essere più convincente se non il veicolo stesso? Ecco cosa si sono inventati per MOSTRARE l&#8217;effettiva capacità di carico del furgone marcato Mercedes. Un cartellone pubblicitario che diventa &#8220;una finestra aperta&#8221; verso [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ambientadvertising.wordpress.com&blog=7090920&post=634&subd=ambientadvertising&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://ambientadvertising.wordpress.com/2009/05/22/102-mercedes-sprinter-scopri-la-vera-grandezza/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">ambientadvertising</media:title>
		</media:content>

		<media:content url="http://quietglover.com/public/09/avril/ambient-advertising-mercedes.jpg" medium="image" />
	</item>
		<item>
		<title>101- Pesaro in Ambient!</title>
		<link>http://ambientadvertising.wordpress.com/2009/05/18/101-pesaro-in-ambient/</link>
		<comments>http://ambientadvertising.wordpress.com/2009/05/18/101-pesaro-in-ambient/#comments</comments>
		<pubDate>Mon, 18 May 2009 18:31:04 +0000</pubDate>
		<dc:creator>ambientadvertising</dc:creator>
				<category><![CDATA[mix]]></category>
		<category><![CDATA[alberto sordi]]></category>
		<category><![CDATA[ambient advertising]]></category>
		<category><![CDATA[billa]]></category>
		<category><![CDATA[cinghiale]]></category>
		<category><![CDATA[pennello]]></category>
		<category><![CDATA[pesaro]]></category>
		<category><![CDATA[standa]]></category>
		<category><![CDATA[stop]]></category>
		<category><![CDATA[vegetariano]]></category>
		<category><![CDATA[vigile]]></category>
		<category><![CDATA[vigili urbani]]></category>

		<guid isPermaLink="false">http://ambientadvertising.wordpress.com/?p=618</guid>
		<description><![CDATA[Salve! Oggi voglio condividere con voi due &#8220;scatti&#8221; che ho avuto modo di fare sabato scorso durante una passeggiata con i miei amici in &#8220;quel di Pesaro&#8221;  
Proprio mentre stavamo passeggiando ci siamo imbattuti di fronte al classico cartello STOP (l&#8217;ottagono rosso con la scritta bianca per intenderci). Ma non era poi così tanto [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ambientadvertising.wordpress.com&blog=7090920&post=618&subd=ambientadvertising&ref=&feed=1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>100- La spugna lavandino</title>
		<link>http://ambientadvertising.wordpress.com/2009/05/17/100-la-spugna-lavandino/</link>
		<comments>http://ambientadvertising.wordpress.com/2009/05/17/100-la-spugna-lavandino/#comments</comments>
		<pubDate>Sun, 17 May 2009 19:28:02 +0000</pubDate>
		<dc:creator>ambientadvertising</dc:creator>
				<category><![CDATA[mix]]></category>
		<category><![CDATA[ambient advertising]]></category>
		<category><![CDATA[ambient marketing]]></category>
		<category><![CDATA[Scotch-Brite]]></category>
		<category><![CDATA[spugna]]></category>
		<category><![CDATA[Y&R]]></category>

		<guid isPermaLink="false">http://ambientadvertising.wordpress.com/?p=612</guid>
		<description><![CDATA[Ecco un modo davvero straordinario per mostrare i benefici di un prodotto.  L&#8217;agenzia Y&#38;R di Bangkok con questo ambient  ha voluto dimostrare quanto la spugna Scotch-Brite fosse in grado di assorbire l’acqua. Così, con prezzi piuttosto bassi una spugna in versione gigante è stata attaccata alla base di alcune fontanelle, in modo tale che ogni [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ambientadvertising.wordpress.com&blog=7090920&post=612&subd=ambientadvertising&ref=&feed=1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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